Sales of Duotone and Core products to the United States are temporarily suspended


About us


KWS Founder

Our Founder Federico Sugoni in action


KITEWORLDSHOP.COM is the ultimate online store for enthusiasts of any board sport who want only the best for their passion.

A booming catalogue that includes: Kitesurf, Kiteboards, Surfboards, SUP, Wetsuits, Clothing and original Accessories from the best brands at the best price, always available 24/7 365 days a year.

Great offer, ease of purchase, transaction security, best price guarantee, return policy extended to 30 days, fast shipping and a Customer Service always there to satisfy any of your queries as well as help you make your choice. All of that makes KITEWORLDSHOP.COM your perfect companion for your secure online orders.


Our team

The team of KITEWORLDSHOP.COM shares the passion for the sea and for board sports and this allows us to offer the best possible support to our customers, as we have the same needs and choose and use firsthand all the products we offer in our Store; that is the only way we can be sure of doing our best in our job.


Our Philosophy

  • We live our job, our activity, sport and its related lifestyle to the fullest.
  • Our customers always come first.
  • Professionalism, integrity and reliability are our leitmotif.
  • We choose all our products as if they were meant for us.
  • We constantly innovate our approach in order to be always on top.
  • We believe that sports can change people's lives for the better.


Our history

KITEWORLDSHOP.COM was founded in 2015 by Federico Sugoni, manager and entrepreneur with extensive experience in retail (he managed over 350 million Euros of annual turnover) and with an unbridled passion for Kitesurfing.
After working for the group Media-Saturn Holding GmbH for 15 years, first as Area Sales Director and later as E-commerce Director for Mediamarket Spa (the Italian branch of the group) with the brands Mediaworld and Saturn, he started its activities as entrepreneur by starting up several innovative companies including Kitesoul Magazine, a leading world magazine dedicated to Kitesurfing and KITEWORLSHOP.COM.


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